Car decoration beauty in the design of positioning, we should consider their own technology, contacts, experience, talent, capital and other advantages, but also consider the advantages of competitors; Consider both the present and the next 3-5 years; Finally determine the most suitable advantages of the project, the target customers, the best price, etc. Once the positioning of the car decoration beauty is determined, it should be accurately spread to the target customers through a series of promotional activities, and leave a deep impression on the owners. First of all, should be through the media, leaflets and other ways to vigorously promote, so that the target customers know, familiar with, understand, like the market positioning. Secondly, the car beauty fast repair to spread their positioning through the owner's word of mouth, increase the number of potential customers. Finally, automotive beauty repair should pay attention to the target customer's understanding of the deviation of its market positioning or the target customer's ambiguity, confusion and misunderstanding caused by the mistake in the market positioning publicity, and timely correct the image that is inconsistent with the market positioning.