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How to choose an English brand name

2018-02-18 04:48:00

Many will change their brand's Chinese name into an English name to match the increasingly rapid progress of internationalization. However, if the English name is not good, it will not only affect the brand reputation, but also make real foreigners can not understand it and make a fool of themselves. So, let's take a look at how to name a brand in English.


Brand Chinese name






First of all, it is necessary to clarify one thing, whether you plan to take a separate English name, or take a corresponding English name on the basis of the existing Chinese name. If you just want to go to an English name, then it is very easy to do, according to your business type, take a letter length of no more than 10 English names, you can also use a combination of two words.


Say, with, traffic and so on have a relationship, then maybe you can add a word such as drive; If you are doing food catering, then maybe you can add the word "food". Generally, after taking about 10 English names, take these names to the website of the Industrial and Commercial Bureau to check whether there are already registered by others, and this name can not be used, unless you buy this brand.


If you already have a registered Chinese name and want to create an English name corresponding to this Chinese name, then you need to master a few principles - either your English name is a homophony of the Chinese name, so that people can easily put the two together; Or, your English name means your Chinese name, so everyone will understand.


Taking an English name is best to get an English translator, you can find some related words, and then use the elimination method to select the most appropriate English words. And the best way to do that is to take two words, take part of them, put them together, and say, we've got two words: handmaker and care, so maybe we can recombine them into a whole new word: Handmacare.


Of course, to take the homophony of the Chinese name, in addition to reading the basic consistency, but also to ensure that the English name is meaningful. Say, Chinese name is a li, English name can go to Ali; The Chinese name is Ballet, but the English name can be Ballet.

Matters needing attention

It is best to find a native foreigner to help with the English name, or find an English major to help